Marketing 301W
Research Resources
Spring 2004
State and Local Information
- Lehigh Valley Economic Development Corporation
- Lehigh Valley Planning Commission
- Pennsylvania State Data Center
- Team PA Business Resource Network
- Area Profiles
- Navigator Library (choose from market analysis, demographics, etc. on the right)
- Bibliography of Selected Reference Sources in the PSLV Library
Area Colleges and University
- Lehigh Valley Association of Independent Colleges
- Lehigh Carbon Community College
- Northampton Community College
- Kutztown University
- East Stroudsburg University
- Penn State Great Valley
- State System of Higher Education (SSHE) - Commonwealth of PA
- Other Area Schools
- New Jersey Colleges and Universities
Journal & Newspaper Articles
- The Morning Call (Allentown) - Lexis/Nexis Academic Universe includes the last 6 months full-text (how to search). Older issues can be searched via the Morning Call site, with full text available via the PSLV library.
- The Express Times (Easton, Phillipsburg, NJ)
- Factiva - A joint venture of Dow Jones and Reuters news services, Factiva offers access to over 8000 publications with an archive of over 10 years for most publications.
- Lexis/Nexis Academic Universe - Provides access to a wide range of news, business, legal, and reference information, including some as far back as 20 years.
- Proquest Direct - Offers summaries of articles from over 5,000 publications, with many in full text, full image format. Includes ABI Inform, Tax and Accounting Database, Banking Information Service, Finance, Human Resources, Information Systems, Legal, Newspaper Abstracts, Periodical Abstracts, Pharmaceutical News Index, Resource/One and Telecommunications.
- NewsBank offers searchable full-text of many newspapers across the country, including the Philadelphia Inquirer.
- Other online resources on the E-Resource list
Company Information
- Lehigh Valley Chamber of Commerce
- Other Local Chambers of Commerce
- Locating Company Information - Excellent tutorial by Penn State librarians at the Shreyer Business Library. The "Quick Access Database Collection" section lists e-resources with animated guides.
- Factiva - Provides a wealth of company information including annual reports, financials, industry comparisons, recent news articles, historical market data, and Web links.
- Standard & Poor's NetAdvantage - Company, financial, industry, and equity information.
- Edgar Database of Corporate Information - EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system, provides public access to mandatory corporate filings with the U.S. Securities and Exchange Commission (SEC)..
- Reuters Investor - Financials including industry comparisons.
Writing Aids
Penn State University Libraries: Writing Resources - Includes links to composition aids, reference sources, and citation style guides.
Judy Sandt
Reference Librarian
Penn State Lehigh Valley
jkl1@psu.eduupdated January 2006
