Marketing 422
Advertising Research Resources

 

Demographics & Other Statistics
Lexis/Nexis Statistical is an index with links to many full-text documents on statistics and data contained in federal agency government publications.

TableBase provides tabular and statistical data on companies, industries, products, and demographics.

US Census Data - Consult for both demographic and economic data. State and local subsets include:

Pennsylvania State Data Center - Check the PA Stats section on the left-hand menu.

Lehigh Valley Economic Development Corporation includes Demographic and Economic Info.

Lehigh Valley Planning Commission publishes the annual publication Lehigh Valley Profile and Trends 2004.

Statistical Abstract of the United States is also available on the reference shelves in the library. State, metropolitan area, and county data is available via links at the bottom of the webpage.

MBS Online offers economic, industrial, trade, and population statistics (monthly or quarterly) from more than 200 countries compiled by the UN. Data may be graphed, printed, or downloaded.

Business News & Advertising Publications

ABI/Inform includes 1400 business-related journals, newspapers, and magazines from 1986

Lexis/Nexis Academic offers a wide range of business and legal publications including full-text newspapers and media transcripts

Major Advertising Publications:

Reference Books

Jorgensen, J. (1994) Encyclopedia of Consumer Brands (Vols. 1-3). Detroit: St. James Pr.
Call: REF HF5415.3.E527 1994

McDonough, J. and Egolf, K. (Eds.) (2003). The Advertising Age Encyclopedia of Advertising (Vols.1-4). New York: Fitzroy Dearborn.
Call#: REF HF5803.A38 2003

Public Opinion

iPoll - US public opinion data from 1935 to the present from academic sources, Gallup, news organizations, and more

Polling the Nations - surveys conducted by more than 700 polling organizations in the United States and more than 80 other countries from 1986 to the present

Nielson Ratings includes many publicly available reports.

Company Information

Locating Company Information - Excellent tutorial by Penn State librarians at the Shreyer Business Library. The "Quick Access Database Collection" section lists e-resources with animated guides.

Company and industry e-resources are listed on the Marketing 220 research guide.

.

For more information contact:
Judy Sandt
Reference Librarian
Penn State Lehigh Valley
jsandt@psu.edu

updated October 2005